Marketing Tools to Support Your Growing Practice
These tools and insights have guided me in building my online presence and private Integrative Health practice. They come from classes, mastermind communities, and plenty of hands-on experimentation. I believe marketing works best when you show up consistently and stay connected in ways that feel genuine to you.
Wishing you success and joy along the way! Deanna Waggy
Create a Container
For marketing to be successful, create an energetic "container" for your marketing plan with a Pyramid Meditation. Place written goals or a vision board where you can see them. Reinforce this vision daily and add new intentions as they arise. This amplified space helps attract the things we desire.
Heart Centered Marketing
Create a heart centered business plan. What is your "why" for your practice? What are your passions and how do those passions serve others? Who are your ideal clients? Focus on serving vs. selling. Work with a virtual assistant to create branding that gives a consistent message of who you are.
Build a Community
Networking is one of the most important aspects of building a practice. How you approach people in important. Read this article from Energy Magazine. Attract More Clients Through the 5 Elements of Heartselling. Building a community or online presence requires consistency.
What's in your Pyramid?
What's your WHY?
Who is in my Circle of Influence?
Heart Selling: 5 Element Approach
Write an article or case study
Each of us need to find ways to share our experiences with other practitioners. Sharing your professional observations and client outcomes is important in promoting our work and establishing the "evidence" for using it in various settings. Write an article or case study and submit it to a professional journal.
How to write an articleIdeas for Social Media
Consistency is the key for posting on Social Media. Choose one or two platforms, such as Facebook, Instagram, Linked In or Tik Tok. Rotate posts between your bodywork and personal posts, to keep people engaged with the info. Post pictures if possible, to capture people's attention. Use some of the Prompts below for topics to post.
Social Media PromptsHow to promote ZB
Below are a variety of documents with ideas for marketing your ZB practice or ZB classes. Some of these ideas were generated by me for the ZB Marketing Committee in 2023, but we did not have a good format for sharing those resources. This landing page is an attempt to get information into the hands of those who need support in marketing.
Documents that were generated with AI are labeled. You can get great ideas for marketing from ChatGPT and other AI sources. You can even use AI to create an outline or help write newsletters or emails. However, you need to edit them and make sure the information sounds authentic to your voice and that the information is accurate. Use the structure of AI and put your energy behind the words. People want to hear YOUR voice and thoughts.
Create a short video on your phone to post on Social Media
Ask Siri, Alexa or Google questions about ZB
Promoting classes and workshops
These resources were created to promote Insight Acupressure (formerly Soul Lightening) Seva Stress Release classes and other local in-person workshops. The ideas work for any services you want to provide. Use these ideas to spark your creativity and interests. Some resources were created by Insight Acupressure teachers. All AI generated ideas are labeled in grey.
Frequently Asked Questions
Here are a number of my ideas and suggestions for common questions.
Tracking Networking Contacts
Newsletter Signup
Promoting classes
Follow up with students
Using AI and ChatGPT
If you feel inspired to offer an exchange of energy in appreciation for the resources I shared, thank you. While gifts are never expected, your support helps me continue investing in up-to-date marketing education and creating helpful tools for our community.
If you’d like to buy me a cup of coffee or treat me to a meal in gratitude, contributions can be made through Venmo. Please include a note indicating “Marketing Resources” with your gift.
Thank you for your kindness and ongoing support! Deanna Waggy
